However, I've heard that one of the most interesting parts of le Tour is the publicity caravan that comes before the riders on each stage. The publicity caravan is basically a parade that (from what I've heard) takes about 45 minutes to go by, is filled with crazy, decorated cars and trucks, and distributes huge amounts of swag on a daily basis. Here is a video of publicity caravan to give you an idea:
One survey in France showed that almost 40% of the people who come to watch le Tour are actually more interested in the caravan than the actual race. While I can assure you I'm not part of that 40%, I'm still looking forward to seeing it...
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